Craig is one of the top-producing real estate agents for Pacific Sotheby’s International Realty in Palm Springs, California.
We interviewed Craig and asked him a few questions about how he became the top producing agent he is today, and how he continues to stay on top of the real estate game.
What’s going on in your market?
The market is very tight here, especially for homes that are in great condition. Using Raven gives you an edge to know about upcoming opportunities when they hit the market.
What are you doing currently to thrive in today’s environment?
It’s a competitive market right now, whether you are trying to represent buyers or sellers, so it’s more important than ever to be on top of the market and know what’s really going on in a neighborhood.
What have you leaned on to navigate 2020?
I’ve really leaned on relationships most of the year – both inside and outside of our brokerage. I have been able to do several transactions that have been very advantageous for our clients because they haven’t had to have numerous showings — with everything that is going on in the world, many have been very grateful to have smooth transactions.
How are you using Raven and what impact is it making in your business?
I use Raven to identify possible buyers for my listings and listings for my buyers. This has allowed me to present to our sellers the number of buyers that we can contact immediately when we launch our marketing efforts.
What do you think makes a great agent?
Being a great agent requires the ability to be flexible, but to consistently work your system and adjust accordingly.
A great agent looks at the bigger picture and works for the long term result — not a short term gain.
What would be some advice that you’d give to a new agent starting out in real estate?
Focus – it’s really easy to get distracted and think you can be the ‘jack of all trades’ – if you really focus your energy on a specific area or neighborhood, it doesn’t take as long as you would think to become a local expert.
What are some of the most common mistakes to avoid as a top producing agent?
Don’t let the success get to your head – agents may have a good run, and forget about the hard work that got them the taste of success. This business can dry up pretty quick if you think it will just fall in your lap – the best agents keep going no matter how great their last month was.